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Some Of The Best Ways To Improve A Business Website
Improve A Business Website – When you have a business, its website is always going to be one of the most important elements and ingredients to its success. As long as this site is taken care of properly and used in the right way, it can mean that the business itself is significantly more likely to succeed now and far into the future. If it is not, then it could spell disaster for the business’ longevity and popularity.
With that in mind, in this post we are going to take a look through just some of the best ways to improve a business website. As long as you have thought about the following, you should find that this is going to be a lot easier and simpler to achieve – and it will mean great things for the business itself as a whole.
Make The Domain Make Sense
The domain name and URL of the site is really important, because it advertises to the customers and potential customers what they can expect right away, and that in itself is a hugely important thing to be able to say. You need the domain name for a business website to make as much sense as possible, and to be memorable too – if both of these qualities are assured, it is going to mean that the domain is much more successful.
Of course, it can take time to find the right domain for a business, and it might be that you are searching for quite a while before you come across one. However, it is nonetheless important that you persist, because this can prove to be more or less the most important way to improve a business before you actually do anything else.
Add A Value Proposition
As a company, you need people to understand and appreciate what you are all about, and that is something that you can actually make use of fairly easily by simply adding a value proposition to the website. This is otherwise known as a mission statement, and it’s your chance to express to your customers just what they are able to expect from you, what you are going to try and achieve, and how they can be sure that they can trust you. That is a lot to achieve in a small space of time, and in a few words, which is partly why it’s such an effective marketing tool if you can get it right.
Of course, the best way to make sure that your value proposition is as it should be is to simply hire a copywriter, who will know exactly how to get the message across easily and succinctly. So that is something that you are definitely going to want to think about if you are keen for this to be right.
You also then have the issue of placement, or where the value proposition statement is actually going to go on the website. Ideally it will of course be prominent, which will probably mean above the fold on the first page. But it’s also important that you are not shoving it in people’s faces, so there might be a balancing act to figure out here. Either way, just make sure that you are doing it in a way that makes sense.
Improve The Navigation
How people actually navigate around your website is another really important factor in all this. You need to make sure above all that you are doing everything you can to keep the navigation as simple and easy to do as possible. As long as you have done that, you are going to find that your people are much more likely to enjoy spending time on your website, and that you won’t be frustrating anyone by making it difficult to get around. This is the kind of thing that can really make a world of difference to your website, so it’s definitely important to make sure that you are thinking about that.
You will probably want to make sure that you are using the help of an expert in order to achieve this, because they are obviously going to know specifically what is needed for your website’s navigation to be improved upon. But you can also help things along by keeping the website as simple as possible, working to make it the kind of site that you can easily get around. If you do that, it’s going to really make a huge difference to the experience that people have when they are leafing through your site.
There is another major benefit to this too, which is that it helps your site to have much better visibility on search engines. As we are going to see in more detail later, that is a hugely important part of keeping the site looking its best and getting as many visitors as possible.
Consider Social Proof
If you are keen for your business to improve generally, then one of the most important and valuable concepts you need to know about is something called social proof. This is the term for the fact that people tend to believe something if it seems that lots of other people already believe it. In marketing terms, it means that if lots of people seem to like your business, then someone is going to be more likely to do the same.
So how can you leverage social proof on your website to help it along, and to make your business as a whole a lot more effective and popular? It’s all about the testimonials, most of all – make sure that you prominently display your best reviews and quotes, and that you make them as believable as possible. You should also think about making use of influencers for this kind of purpose – after all, an influencer is simply someone who believes that they have the power to influence the opinions of others, and then to effectively do that.
So if you want your website to be a much more effective tool for your business, it’s a really good idea to think about social proof in these ways.
Live Chat
One of the best uses of your website is as a way for customers to find out how to get in touch with your business. There are so many ways that you might want to do that, and some of them are the kind that you can actually do through the site itself. The perfect example of that would be live chat, which is a very popular and very common website feature these days and which is going to be the kind of thing you really want to have in your website.
However, not all live chat clients are made equal, and you will need to make sure that you are exploring them to find the very best solution for your site and your needs, and your customers’ needs. It is certainly worth investigating AI live chat, which is more effective and believable than ever before and only getting better day after day. Learn more about the best live chat solutions for websites and see whether that might be something you want to consider.
You will find that having live chat on your site tends to bring people on your side a little more, which is a really good thing to be able to say. So it’s important that you are considering these options at the very least.
‘Who We Are’ Page
You will find this on pretty much any business website that you go on these days, and with good reason, because it really is one of the best marketing tools out there and one of the greatest ways to make use of your business website as well. An About Us page where you encourage people to meet the team helps to humanize the company and to make it so that people feel much more in touch with you and your colleagues, and that’s a great position to be in on the whole. So it is a really good idea to make sure that you are utilizing this kind of thing in your own website.
It’s a simple case of finding some brand unity when you do it. In other words, make sure that you have photographs taken of each team member which are as similar to one another as possible. This helps to make you actually look like a team. Then you can have a gallery of those photos and perhaps a short paragraph about each person. This is the kind of thing that can really help you out a lot, and you might discover that it really makes a big difference.
SEO
Finally, make sure that you have thought about your SEO in some detail. All of the following will help with that too, but it’s also the kind of thing you need to look into in its own right. Otherwise, you might find that you struggle to actually make your website as popular as you hope, which is a really important part of keeping the business growing.
Added Extras Behind A Paywall
A lot of professional websites these days will have content that is behind a paywall. It adds that extra dimension to things and makes everything look so much more professional. You will also benefit as you could be making extra money towards the business. This could be an extra article or 2 each week or you could even bring in a podcast producer and create audio content regularly.
