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Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Who first made a Cartoon Studio; it also operated under the names The Walt Disney Studio and Walt Disney Productions before officially changing its name to The Walt Disney Company in 1986. The company established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks.

Since the 1980s, it  has created and acquired corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands.

The company is known for its film studio division, The Walt Disney Studios, which includes Walt Disney Pictures, Walt Disney Animation Studios, Pixar, Marvel Studios, Lucasfilm, 20th Century Studios, Searchlight Pictures, and Blue Sky Studios.

other main units and reporting segments are  Media Networks, Fun Parks, Experiences and Products, and Direct-to-Consumer & International. Through these segments, the brand owns and operates the ABC broadcast network; cable television networks such as  Channels , ESPN, Freeform, FX, and National Geographic; publishing, merchandising, music, and theater divisions; and Entertainment  Parks, Experiences and Products, a group of 14 theme parks around the world.

The Famous Cartoon characters like Mickey Mouse, created in 1928 by the brothers and Ub Iwerks, is one of the world’s most recognizable characters and serves as the company’s official mascot.