Friday , November 22 2024

Tag Archives: eSports

Riot Games, Nielsen to Assess Advertising Potential of League of Legends Competitions

LoL esport arena

Riot Games has announced a partnership with Nielsen to determine the effectiveness of current advertising strategies during League of Legends esport tournaments. As one of the foremost marketing science companies, Nielsen are the ideal candidate to track brand exposure during the tournaments on the LoL calendar. This will allow Riot …

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